Built and led by active EtA practitioners.
EtA Central is founded, built and run by people who buy, operate, advise on and invest in businesses across APAC, and who are deeply invested in this community.

Pete Seligman
Co-founderPete started his EtA journey in 2013, after fifteen years across engineering, investment banking and corporate management, when he co-founded Alpin Group and acquired five Australian small businesses, serving as CEO for three years before moving to the board. Since 2020 he’s been one of Australia’s most active EtA investors and community leaders, backing the next generation of acquisition entrepreneurs.

Jason Andrew
Co-founderJason is a chartered accountant, the author of Stark Naked Numbers and co-founder of Arbor Permanent Owners, a permanent-capital holding company acquiring premier Australian SMEs. He draws on a decade in corporate advisory, M&A and financial strategy, and his Arbor Group spans accounting, tax, advisory and venture capital.

James Frank
Co-founderJames is the managing director of Frank Law and Frank Advisory, where legal expertise, corporate insight and practical execution help founders scale, protect and exit their businesses. A self-confessed deal nerd, he specialises in finding hidden commercial opportunities and equipping owners to run transactions on their own terms.
We started EtA Central around one belief: the future of buying and building Australian businesses will be written by people who share what they learn.
So this is the room where that happens. Searchers finding their first business, owners in their first year, operators compounding what they bought, and the investors and advisors beside them, all trading the real lessons.
We believe entrepreneurship through acquisition is critical for the future of small and medium business in Australia and New Zealand, and an undervalued asset class for investors. Helping those working in this space achieve better outcomes, and spreading the word about this industry, is why the EtA Central Forum and our community exist.
Pete, Jason and James
The story so far.
- 2021. The community forms.
- The first Forum. A few friends in a bar.
- The Forum grows to 200. The online community passes 1,200 members.
- Five years in. A new era begins as membership opens.